Client: People Creative

Brand: Fire Brigades Union

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As one of the first responders to the Grenfell fire, David Badillo's story is important and challenging. In sharing his story with unflinching vulnerability we get a deep understanding of what it really takes to be a firefighter. David was incredible to work with and his openness to shooting a documentary in this more considered, cinematic style helped make this portrayal of a harrowing event both relatable and inspiring.