Client: Extreme

Brand: Clarks & Roblox

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This is the second year we've worked on the CICA campaign for Clark's to promote their action sports shoe range. In this follow-up to 'Whatever Your Playground' we head into the CGI world of Roblox where athletes from parkour, BMX and breakdancing each thrash through real worlds before transforming into their Roblox avatars. The production was executed across multiple locations across the UK and US and working with CGI company Posh Gecko we delivered this successful multi-platform campaign.